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Cliff Michaels delivers a powerful path to profits, passion, and purpose

Tony Hsieh - CEO, Zappos.com - #1 NYTimes Bestseller - Delivering Happiness

Cliff's Essentials should be required learning from Main Street to Wall Street and schools worldwide.

Jayme Riggio | CEO, Riggio Agency, Top 1% Allstate Nationwide

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The Essential Success Systems
A Paradigm Shift in Global Learning & Entrepreneurial Thinking

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New York Times Bestseller | Debuted #1 on Amazon

The 4 Essentials

of Entreprenurial Thinking

What Successful People Didn't Learn in School

A book to make you THINK, LAUGH & GROW

Cliff Michaels delivers a powerful path to profits, passion, and purpose.
Tony Hsieh – CEO, Zappos.com, # 1 NY Times Bestseller - Delivering Happiness

Bold, intelligent, and entertaining, The 4 Essentials is a winning formula! Cliff Michaels is a visionary leader and pioneering entrepreneur who sets the standard for life and business training.
Michael Caito – Chairman, Entrepreneurs' Organization (EO)

Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend this book.
Blake Mycoskie – Founder, Chief Shoe Giver, TOMS Shoes
# 1 NY Times Bestseller - Start Something that Matters

The 4 Essentials is a fun read. Like Cliff, it’s full of passion with a blend of new ideas and timeless wisdom.
Dave Logan – Former Associate Dean, USC Marshall Business School
Co-Author, # 1 NY Times Bestseller – Tribal Leadership

The 4 Essentials

of Entreprenurial Thinking

What Successful People Didn't Learn in School

A book to make you THINK, LAUGH & GROW

Buy Now

Recommend on Facebook

About this book

In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels dispels the myth of born entrepreneurs and proposes a paradigm shift in global education. Taking readers on an inspiring personal journey, Michaels shares his foibles, triumphs, and tribulations as a young entrepreneur, then unleashes a dynamic system of timeless lessons anyone can follow.

On the cutting edge of success training for over 20 years, Michaels draws on classic and modern mentors from da Vinci, Edison, Mozart, and Einstein to Jobs, Oprah, Branson, Spielberg, and more. Street-smart & thought provoking, The 4 Essentials isn’t just for entrepreneurs. It challenges all of us to earn a real-world MBA – your Master’s in Basic Abilities.


The 4 Essentials of Entrepreneurial Thinking

In his New York Times Bestseller, Cliff Michaels dispels the myth of born entrepreneurs and proposes a paradigm shift in global education. Taking readers on an inspiring personal journey, Michaels shares his foibles, triumphs, and tribulations as a young entrepreneur, then unleashes a dynamic system of timeless lessons
anyone can follow.

On the cutting edge of success training for over 20 years, Michaels draws on classic and modern mentors from da Vinci, Edison, Mozart, and Einstein to Jobs, Oprah, Branson, Spielberg, and more. Street-smart & thought provoking, The 4 Essentials isn’t just for entrepreneurs. It challenges all of us to earn a real-world MBA – your Master’s in Basic Abilities.

Reasons to buy

  • Life Skills
  • Action Strategies
  • Core Values
  • Purpose Principles
  • Self Discovery
  • Goal Execution
  • Team Building
  • Leadership
  • Communication Skills
  • Networking
  • Problem Solving
  • Overcoming Adversity
  • Focus & Time Management
  • Over 100 famous people
  • Dozens of entertaining stories
  • Countless quotes to live by

Available in Paperback & eBook ( Kindle - iPad - Nook ) Buy Now