About the Book
In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels dispels the myth of born entrepreneurs and proposes a paradigm shift in global education. Cliff first takes readers on an inspiring personal journey, sharing his triumphs and tribulations as a young entrepreneur in real estate and technology. From his dropout days at USC where he challenged curriculum standards, to his riveting Diary of a Dot-Com where he discovered purpose in life and business, Cliff’s story has audiences on the edge of their seats! He then unleashes a dynamic system of timeless lessons in a series of witty essays on life skills, action strategies, core values, and purpose principles.
On the cutting edge of personal and professional growth programs, and an education activist for 20 years, Michaels draws on mentors from da Vinci, Edison, Mozart, and Einstein to modern icons like Jobs, Oprah, Branson, Spielberg, Hsieh, and Mycoskie. Featuring over 100 amazing people and pithy quotes, Michaels sets a new standard for academic and corporate training. Street-smart & thought provoking, The 4 Essentials isn’t just for entrepreneurs. It challenges all of us to earn a real-world MBA – your Masters in Basic Abilities. Part memoir and part manifesto, The 4 Essentials are now taught in top schools & companies worldwide. Cliff Michaels Academy also provides Essential learning for life, leaders, and entrepreneurs at CliffMichaels.com
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