Cliff Michaels delivers a powerful path to profits, passion, and purpose.
Tony Hsieh | CEO,, # 1 NY Times Bestseller – Delivering Happiness

Cliff’s writing is full of creativity, inspiration, and practical lessons for everyone. I highly recommend The 4 Essentials!
Blake Mycoskie | Founder, Chief Shoe Giver, TOMS Shoes# 1 NY Times Bestseller – Start Something that Matters

The 4 Essentials is a fun read. Like Cliff, it’s full of passion with a blend of new ideas and timeless wisdom.
Dave Logan | Former Assoc Dean, USC Marshall SchoolCo-Author, NY Times Bestseller – Tribal Leadership

Cliff’s concept for a real-world MBA (Master’s in Basic Abilities) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.
Sue Hesse | Director of Partnerships, The Kauffman Foundation

The 4 Essentials is inspiring for students and entrepreneurs worldwide. Cliff’s lessons are a dynamic standard for success.
Steve Mariotti | Founder, Network for Teaching Entrepreneurship

Cliff’s witty and engaging book will teach you how to think like an Entrepreneur!
Brien Biondi | Exec. Director / Chief Executives Organization (CEO). Former CEO / Entrepreneurs Organization (EO)

Original and thought-provoking! Cliff has written a street-wise, yet disciplined approach to success.
Alexander L. Cappello | Chairman, YPO (2003-2005)

Cliff’s 4 Essentials are a great framework for students to succeed in school and life.
Bill Milliken | Founder, Communities in Schools, Author – The Last Dropout

Our members raved! Cliff is authentic + inspirational. His success system breaks barriers.
Matt Slater | 2012 President, USC Entrepreneur Club

Fun, intelligent, and highly recommended! Cliff has that rare ability to engage students and professionals at all levels.
Allana Baroni | Author of Get Social, Featured Contributor for Socializing on

The 4 Essentials is a game-changer for personal and professional growth. Cliff proves that anyone can master entrepreneurial thinking.
Shep Hyken | NY Times Bestselling Author – The Amazement Revolution

There’s too much theory out there. Cliff provides a real-world framework for success with easy action steps. Thanks for bringing this important resource to the world.
Doug Mellinger | Vice Chairman-Founder, Foundation Source

A classic. There’s something spectacular for everyone in this book. Cliff and The 4 Essentials raise the bar for personal growth and business development.
Tiffany Harris | CEO, Co-Founder / Shane’s Inspiration

From classroom to boardroom and Main Street to Wall Street, The 4 Essentials should be required learning.
Jayme Riggio | CEO, Riggio Allstate, Top 1% Nationwide

Add Cliff to a short list of entrepreneurs that bring structure and experience to education & success training.
Craig Honick | Founder, CEO, Sector Intelligence

Cliff’s humor and down-to-earth style make his Success Systems attractive to students and seasoned pros alike!
Chris Novy | UCLA Undergraduate Business Society