Cliff Michaels delivers a powerful path to profits, passion, and purpose.
Tony Hsieh | CEO, Zappos.com, # 1 NY Times Bestseller – Delivering Happiness
Cliff’s writing is full of creativity, inspiration, and practical lessons for everyone. I highly recommend The 4 Essentials!
Blake Mycoskie | Founder, Chief Shoe Giver, TOMS Shoes, # 1 NY Times Bestseller – Start Something that Matters
The 4 Essentials is a fun read. Like Cliff, it’s full of passion with a blend of new ideas and timeless wisdom.
Dave Logan | Former Assoc Dean, USC Marshall School, Co-Author, NY Times Bestseller – Tribal Leadership
Cliff’s concept for a real-world MBA (Master’s in Basic Abilities) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.
Sue Hesse | Director of Partnerships, The Kauffman Foundation
The 4 Essentials is inspiring for students and entrepreneurs worldwide. Cliff’s lessons are a dynamic standard for success.
Steve Mariotti | Founder, Network for Teaching Entrepreneurship
Cliff’s witty and engaging book will teach you how to think like an Entrepreneur!
Brien Biondi | Exec. Director / Chief Executives Organization (CEO). Former CEO / Entrepreneurs Organization (EO)
Original and thought-provoking! Cliff has written a street-wise, yet disciplined approach to success.
Alexander L. Cappello | Chairman, YPO (2003-2005)
Cliff’s 4 Essentials are a great framework for students to succeed in school and life.
Bill Milliken | Founder, Communities in Schools, Author – The Last Dropout
Our members raved! Cliff is authentic + inspirational. His success system breaks barriers.
Matt Slater | 2012 President, USC Entrepreneur Club
Fun, intelligent, and highly recommended! Cliff has that rare ability to engage students and professionals at all levels.
Allana Baroni | Author of Get Social, Featured Contributor for Socializing on Oprah.com
The 4 Essentials is a game-changer for personal and professional growth. Cliff proves that anyone can master entrepreneurial thinking.
Shep Hyken | NY Times Bestselling Author – The Amazement Revolution
There’s too much theory out there. Cliff provides a real-world framework for success with easy action steps. Thanks for bringing this important resource to the world.
Doug Mellinger | Vice Chairman-Founder, Foundation Source
A classic. There’s something spectacular for everyone in this book. Cliff and The 4 Essentials raise the bar for personal growth and business development.
Tiffany Harris | CEO, Co-Founder / Shane’s Inspiration
From classroom to boardroom and Main Street to Wall Street, The 4 Essentials should be required learning.
Jayme Riggio | CEO, Riggio Allstate, Top 1% Nationwide
Add Cliff to a short list of entrepreneurs that bring structure and experience to education & success training.
Craig Honick | Founder, CEO, Sector Intelligence
Cliff’s humor and down-to-earth style make his Success Systems attractive to students and seasoned pros alike!
Chris Novy | UCLA Undergraduate Business Society
The 4 Essentials of Entrepreneurial Thinking
In his New York Times Bestseller, Cliff Michaels dispels the myth of born entrepreneurs and proposes a paradigm shift in global education. Taking readers on an inspiring personal journey, Michaels shares his foibles, triumphs, and tribulations as a young entrepreneur, then unleashes a dynamic system of timeless lessons
anyone can follow.
On the cutting edge of success training for over 20 years, Michaels draws on classic and modern mentors from da Vinci, Edison, Mozart, and Einstein to Jobs, Oprah, Branson, Spielberg, and more. Street-smart & thought provoking, The 4 Essentials isn’t just for entrepreneurs. It challenges all of us to earn a real-world MBA – your Master’s in Basic Abilities.
