Debuted #1 on Amazon | New York Times Bestseller

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In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels dispels the myth of born entrepreneurs and proposes a paradigm shift in global education. Taking readers on an inspiring journey, Cliff shares his triumphs and tribulations as a young entrepreneur who challenged teaching standards at 18. He ultimately dropped out of USC and started buying properties at 19 with no cash or formal business training.

After building a successful real estate company in the 90s, Cliff raised millions in venture capital to launch a pioneering technology company during the Internet frenzy of 1999. His Diary of a Dot-Com will have you on the edge of your seat as he bares his soul to discover success and happiness. Cliff then unleashes a dynamic system of fascinating essays on life skills, action strategies, core values, and purpose principles.

On the cutting edge of personal and professional learning programs, Michaels draws on mentors from da Vinci, Edison, Mozart, and Einstein to modern icons such as Jobs, Oprah, Branson, Spielberg, Hsieh, and Mycoskie. Featuring over 100 amazing people, Michaels sets a new standard for academic and corporate training. Street-smart & thought provoking, The 4 Essentials isn’t just for entrepreneurs. It challenges all of us to earn a real-world MBA – your Masters in Basic Abilities. Part memoir and part manifesto, The 4 Essentials are now taught in top schools & companies worldwide.


Reasons to Buy

  • Life Skills
  • Action Strategies
  • Core Values
  • Purpose Principles
  • Self Discovery
  • Goal Execution
  • Team Building
  • Leadership
  • Communication Skills
  • Networking
  • Problem Solving
  • Overcoming Adversity
  • Focus & Time Management
  • Over 100 famous people
  • Dozens of entertaining stories
  • Countless quotes to live by

What People Say

In The 4 Essentials, Cliff Michaels delivers a powerful path to profits, passion & purpose. Tony Hsieh, CEO of and # 1 NY Times Bestseller of Delivering Happiness

The 4 Essentials is a fun read. Like Cliff, it’s full of passion with a blend of new ideas and timeless wisdom. Dave Logan, Former Associate Dean of USC Marshall Business School and # 1 NY Times Bestseller of Tribal Leadership

Cliff’s writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials. Blake Mycoskie, Chief Shoe Giver of TOMS Shoes and #1 NY Times Bestseller of Start Something That Matters

The 4 Essentials and Cliff Michaels Academy courses should be required learning from Main Street to Wall Street and schools worldwide. Jayme Riggio, CEO of Riggio Allstate, Top 1% Nationwide

The 4 Essentials of Entrepreneurial Thinking and Cliff Michaels Academy are a winning formula! Cliff sets the standard for life and business training. Michael Caito, Past Chairman of The Entrepreneurs’ Organization (EO)

Highly recommended! As a student leader at UCLA and USC, I work with presidents of the largest campus organizations. It’s a life-changing experience to learn real world leadership & entrepreneurship from Cliff Michaels. Bruins & Trojans are forever grateful! Christian Johnson, UCLA Graduate, USC Medical School, LEAP Leadership Coach