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Harvard Joe & The Fisherman | Essential 1, Skill 1: Define Success

What’s Your Definition of the Good LifeWorld Peace ~ Love & Laughter ~ Art & Innovation ~ Giving & Gratitude ~ Friends & Family ~ Money & Fame ~ A Healthy Mind, Body & Soul?

Fifteen years before I wrote The 4 Essentials of Entrepreneurial Thinking, a friend sent me a fable about how we define success. I included the principle in my book as Skill #1. Hybrids of the famous story floated on the Internet for decades, written by countless poets with themes from pirate’s tale to Buddhist myth. Curious to its origin, I stumbled upon a German writer named Heinrich Böll, a Nobel Prize winner who wrote a parable in 1963 about a traveling businessman who attempts to lecture a humble fisherman about success. Instead, the biz guru learns a valuable life lesson from the fisherman.

A modern version of the fable written in 1996 is titled “The Mexican Fisherman” by Dr. Mark Albion, a former Harvard business professor. In 2009, Mark changed the title to “The Good Life.” When I told Mark about The 4 Essentialshe graciously approved my spin on the famous fisherman’s tale. I hope you enjoy it …

Harvard Joe and the Fisherman by Cliff Michaels

After graduating from Harvard Business School, an American stock broker named Joe decided to take a vacation. He chose a small island, famous for a quiet and friendly fishing village. If only to take his mind off work a few days, Joe vowed he would fish a little and avoid the money-talk so prevalent on Wall Street.

On his first vacation day, Joe strolled the beach. He spotted a small fishing boat coming into shore. Inside the boat were a lone fisherman and a fresh catch of large yellowfin tunas. Dozens of tourists were handing over cash as the fisherman docked his boat. Joe was so impressed, he complimented the fisherman and asked how long it took to catch so many beautiful fish. “Not long,” said the fisherman. “The supply is endless in this treasure cove.”

“Why don’t you stay out longer and catch more fish?” asked Joe. “You would certainly make more money in such rich waters.”

The fisherman smiled and said, “Oh, I catch more than enough to support my family and lifestyle.”
“But what do you do with the rest of your time?” asked Joe.

The fisherman replied, “I read, nap, and play with my daughters. Some days I teach kids how to fish. Other days I play soccer with school children. In the afternoons, I stroll into the village where I sip wine with my lovely wife and play guitar with my friends. Most nights we cook fish and share recipes with tourists.” 

“Wow, you have tons of free time!” said Joe. “Listen, I have an MBA. I can help you vastly expand your business. If you simply spend more time fishing, you would earn enough money to buy a bigger boat.”

“Really?” asked the fisherman.

“Absolutely,” said Joe. “And with a bigger boat, you could catch enough fish to buy several boats and then a whole fleet. At that point you would be successful enough to sell directly to a processor, cut out the middleman, and vastly increase profits. Then you could open your own cannery and control distribution.”

“Then what?” asked the fisherman.

“If all goes well, you’ll find yourself in a big city, running a rapidly expanding empire,” said Joe.

“How long would all this take?” asked the fisherman.

“Not long at all. Maybe 7 years,” replied Joe.“With me as your CEO, I’ll bet we can do it in 5 years if we hustle. I’m all about the hustle!”

“Then what?” asked the fisherman.

Joe grinned and said, “When the time is right, we could take the company public or sell to the highest bidder. At that point, you would be very rich — a millionaire many times over.” 

“Really? A millionaire? Then what?” asked the fisherman.

“What do you mean?” asked Joe.

“I mean, what would I do if I was a millionaire?” asked the fisherman.

“Whatever you like,” said Joe. “You could retire, move to a coastal village, fish a little, play with your kids … sip wine at night with your wife … play guitar with friends … and …”

Without another word, Joe and the fisherman shared a good laugh. The fisherman then invited Joe to return for dinner. By sunset, the fisherman had built a small fire to share his catch-of-the-day with tourists. Joe arrived just in time for the most scrumptious fish he ever tasted. As the sun faded, Joe and his new friends sang along to soothing sound of the fisherman’s guitar.“Ahhh,” Joe whispered. “The good life.”

Final Thoughts
From Harvard Joe to the island fisherman, success means different things to different people at different stages in life. Kids dream of becoming an artist, athlete, or rock῾n’ roller. Athletes hope to break records and win championships. Parents want the very best opportunities for their kids. Third-world villagers need food, shoes, clothing, shelter, education, medicine, and clean water. Volunteers and social entrepreneurs measure success by giving back. We all search for love, health, and happiness. Clearly, definitions vary. But successful people share a common thread. They define success with purpose behind passion and a journey without compromise. At some point, we all have to define it.

Are you there yet?

This blog is based on a chapter from The 4 Essentials of Entrepreneurial Thinking
Essential 1, Skill 1: Define Success > Read of Listen TODAY | audio, e-book or paperback!

 

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How to Unleash Your Entrepreneurial Soul

Cliff-ECourse-Book-ThumbIn The 4 Essentials of Entrepreneurial Thinking, I set out to dispel a few myths about born entrepreneurs and the genius-at birth-theory. I analyzed innate talent, I.Q vs E.Q, great teachers, supportive parents, private coaching, soci0-economic advantages, and the value of a college degree. While each of these are a substantial leg-up, well-educated and privileged people often fail miserably in life, careers or business. We also know underprivileged people who came from poverty, had life trauma, or physical and emotional challenges, and managed to excel (Oprah, Richard Branson, Jackie Robinson, Thomas Edison, Helen Keller, Steve Jobs, The Beatles).

We can draw only one conclusion … From classroom to boardroom and battle field to playing field, we’re all entrepreneurs.

Be it an artist, athlete, high-tech CEO, or barista in a coffee shop, each of us is destined to boldly go where others only dream once we tap into the entrepreneur’s mindset. Yes, we all have it. We’ve all lied awake at night with a driving force that says, “There’s a better way.” At the core is imagination and a mission to improve the human experience. For most leaders in their field, the inspirational spark wasn’t a gift at birth. It came from a poet, book, movie, friend, parent, musician, or teacher. Sure, Mozart was extraordinarily musical, Bruce Lee was freakishly Kinesthetic, and Picasso was, well, Picasso. But each of us has a unique spark … and it can ignite with the simplest questions:

What if ? Why not ? When can we start ? Who do we know that’s been down this road?
What worked? What didn’t? What lessons were learned? What’s the best use of my time?

Highly successful people master these questions, then focus on their unique abilities. And you’ll never ask a silly question like, “Will I need to work overtime?” The answer is, “You bet! You’ll work your ass off! At that moment of clarity, you’ll unleash your entrepreneurial soul!

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Remembering Steve Jobs – The Crazy One

He was a dreamer and a misfit who built one of the most endurable brands in history. He took us through revolutions in computers, music, and entertainment. He even master-minded one of the most popular advertising campaigns in history: Think Different: The Crazy Ones (featuring 17 iconic figures from Albert Einstein, Thomas Edison, Pablo Picasso, Bob Dylan and John Lennon to Richard Branson, Muhammad Ali, Ted Turner, Mahatma Gandhi, Amelia Earhart and Martin Luther King, Jr.).

And on October 5, 2011, we lost Steve Jobs. He left behind an entrepreneurial spirit we may not see for a long time. His biography (Steve Jobs by Walter Isaacson) reveals the saga of a complex soul who vacillated between genius and madness. In Isaacson’s words, we discover a “deeply emotional, sometimes mean, anti-social human being … who lived in his own altered reality.” But we also discovered a creative mind with a passion for what’s possible and no space for mediocrity.

When he passed away, I thought about one of the essays I wrote in The 4 Essentials of Entrepreneurial Thinking. I had a little fun comparing Gates to Jobs and Mozart to Tiger Woods in order to dispel the myth of born genius, born entrepreneur, and take on a bit of Malcolm Gladwell’s Outlier Theory that suggests 10,000 hours or 10 years of practice are secrets to success (yes and no in my book).

Most of us know the stories of Apple founder Steve Jobs and Microsoft founder Bill Gates. Volumes have been written about both juggernauts so I can offer little to their biographies. But there’s a unique lesson I picked up watching a 2010 Apple commercial comparing PC to Mac. In its cheeky ad campaign, Apple pokes fun at the ongoing glitches of Microsoft’s operating system. Apple had similar bugs throughout its storied past, but since Microsoft’s PC is known to crash more than Apple products, the audience gets the joke. The commercial is clever but I came away with a totally different take than the one intended. It starts with a hip-looking kid i jeans (Jobs), standing next to a geeky, older guy in a suit and glasses (Gates). The next 60 seconds goes something like this …

Kid Mac: “Hello, I’m a Mac.”

PC Gates: “And I’m a PC. Hey Mac, did you hear the good news? Windows 7 is out and it’s not gonna have any of the problems that my last operating system had. Trust me.”

Kid Mac: (suspiciously): “I feel like I’ve heard this before, PC.” For the remainder of the commercial, we see PC Gates in decade-old leisure suits, insisting each new version of Microsoft’s operating software won’t have the previous problems.

PC Gates: “Windows Vista won’t have any problems Windows XP had, or any problems Windows ’98 had, or any problems Windows ’95 had … or any problems Windows 2 had. This time it’s gonna be different. Trust me (winking).”

What I gleaned from this time-capsule wasn’t that Mac was better than PC, Apple better than Microsoft, or Jobs better than Gates. My epiphany was that neither guy ever stopped innovating. Microsoft was still working out the kinks on Windows 7.0 when I wrote this. By the time you read this, the latest versions of iPads and iPhones will be in stores for at least 12 months anyway (trust me, wink-wink).

So as we remember Steve Jobs, we have to ask, “Was he a genius or just crazy enough to be obsessed with a passion for excellence?” After all, Apple co-founder Steve Wozniak was the original tech guy but could never have created Apple Computers the multi-billion dollar empire without a crazy sidekick. Jobs was the visionary and marketing guy who told us everything was “insanely great!” For Jobs, crazy was as much about form and beauty as function. And for that reason, he was more of a poet and artist than Gates even though both were crazy enough to think they could change the world.

Fortunately, Jobs left behind some of that crazy poetry, mantras that almost every artist and entrepreneurs alike know…

“Think different … Don’t be trapped by dogma and other people’s thinking … Have the courage to follow your heart and intuition … They somehow already know what you truly want to become.”

With all his foibles, we admire Jobs not because of his perfection, but his imperfections. He told us to never stop asking, “What if ?” To that end, we classify him as modern-day Mozart who played with passion and practiced with purpose.

For any of us to harness the essential legacy of Steve Jobs, we can’t wonder rest on our laurels. If the goal is “insanely great,” then the crazy question is “What’s next?”

Thank you, Steve. (R.I.P.)