Audio • E-Book • Paperback

NEW YORK TIMES BESTSELLER
By CLIFF MICHAELS
A mini memoir & atypical short stories

WHO WILL ENJOY THIS BOOK?
MISFITS, MAVENS & YOU!
A journey for students, teachers, rebels, leaders & entrepreneurs

BOOK SUMMARY: Taking readers on a street-smart journey about life & entrepreneurship, Cliff Michaels provides a thought-provoking tour de force on 4 Essentials for success (mindset, strategies, values, purpose). Exploring paradigm shifts in education, Cliff shares lessons from the edge as a dyslexic student who dropped out of USC (University of Southern California) at 19, then launched companies in real estate, finance, and pioneering technology as he discovered his greater mission. Part rebel / part misfit, Cliff draws upon historic & modern mentors from Socrates & Spielberg to athletes, activists & entrepreneurs. The eye-opening journey illustrates how The 4 Essentials empower anyone to earn a Real-World MBA (Mastery in Basic Abilities).

GIVING BACK: With each sale, Cliff donates books & e-courses to students & schools in need.

FUN FACTS: Originally titled The 4 Essentials of Entrepreneurial Thinking (What Successful People Didn’t Learn in School), a fan group encouraged Cliff to include the word “Misfits” in the book title — so he did. After a number of guest lectures at schools & universities, Cliff was also honored to hear The 4 Essentials was added to curriculums.

“Cliff Michaels delivers a powerful path to profits, passion, and purpose.”
Tony Hsieh • CEO, Zappos, NYT Bestseller “Delivering Happiness”

“Cliff’s writing is full of inspiration & practical lessons. I highly recommend The 4 Essentials.”
Blake Mycoskie • Founder/CEO, TOMS Shoes, NYT Bestseller “Start Something That Matters”

“Cliff’s formula for life, careers & entrepreneurs radically shifts the way we teach & learn success principles. The response by 300 students at USC’s #1 entrepreneur class was amazing!” 
Blake Spencer, Class President, USC Marshall Business School

The 4 Essentials should be required reading from classroom to boardroom.” 
Jim Weldon, Founder/CEO, Trovo

“Cliff is the consummate strategist & entrepreneur. His life lessons are riveting & I’m proud to call him a friend.” 
Mary Mazzio • Award-Winning Filmmaker, Attorney, Social Documentarian

“The 4 Essentials is a fun read. Like Cliff, it’s full of passion with new ideas and timeless wisdom.” 
MarDave Logan • USC Professor, NYT Bestseller “Tribal Leadership”

“Cliff Michaels provides entrepreneurial conditioning with an achiever’s mindset.” 
Darren Hardy • Success Magazine