CLIFF’S BOOK DEBUT (2012)
#1 Amazon • #3 NY Times
#1 Barnes & Noble • WSJ • USA Today

Taking readers on a street-smart journey about life, education, and entrepreneurial thinking, Cliff Michaels provides a tour de force of thought-provoking personal and professional growth stories on The 4 Essentials (mindset, strategies, values, purpose). With pace and humor, Cliff shares his lessons from the edge as a dyslexic student who dropped out of USC at 19, then launched companies in real estate, finance, education, and technology. He also draws upon 100 famous mentors from Socrates to Spielberg, illustrating how The 4 Essentials empower all of us to earn a real-world MBA — your Masters in Basic Abilities!

GIVING BACK: With each sale, books are donated to students in need. GET YOUR COPY TODAY or MAKE a DONATION to HELP a SCHOOL!

FUN FACT: Originally titled The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn’t Learn in School (2012). The title was amended to “The 4 Essentials” in 2017 when fans shared their stories with Cliff about identifying as misfits too — as much as entrepreneurs. When Cliff debuted The 4 Essentials as a featured speaker at USC’s #1 entrepreneur class, he was honored to learn that some teachers made the book required reading.