CRITICALLY ACCLAIMED! On a street-smart journey, Cliff Michaels provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose), raising the bar for life skills and global education. In a fast-paced narrative, Cliff shares lessons from the edge as a dyslexic student who dropped out of USC at 19. He went on to launch companies in real estate, finance, education, and technology. Drawing on over 100 famous mentors from Socrates and da Vinci to Oprah, Branson, and Spielberg, Cliff empowers us to earn a real-world MBA (your Masters in Basic Abilities). ORDER TODAY for a path to passion, purpose, and results!

MAKE A DIFFERENCE: “With each sale, books are donated to students in need.”  Cliff Michaels

CLIFF NOTE: The 4 Essentials was originally titled The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn’t Learn in School (2012). The title was updated in 2017, inspired by fans who promoted the book as a voice for misfits as much as entrepreneurs.


My Lessons From The Edge

  1. A Misfit’s Journey Begins
  2. Life 101 & Street Smarts
  3. A Unique College Experience
  4. Welcome to The Real World
  5. Diary of a Dot-com (A Path to Purpose)

Essential 1) MINDSET

  1. Define Success and Happiness
  2. Unleash Your Entrepreneurial Soul
  3. Cultivate Creative Thinking
  4. Build a Result-Driven Practice
  5. Show Grit & Never Quit

Essential 2) STRATEGIES

  1. Take the Self-Discovery Path 
  2. Master Emotional & Communication Intelligence
  3. Embrace Chaos, Decisions & Change
  4. Work With Teams, Leaders & Mentors
  5. Focus, Set Goals & Manage Time

Essential 3) VALUES

  1. Live with Integrity 
  2. Display Sportsmanship 
  3. Exercise Humility 
  4. Manifest Love & Tolerance
  5. Show Gratitude 

Essential 4) PURPOSE

  1. Ignite Your Personal Power
  2. Follow Your Passion
  3. Develop a Healthy Mind, Body & Soul
  4. Give Back & Make a Difference
  5. Enjoy the Journey