#1 AMAZON • #3 NEW YORK TIMES

Taking readers on a street-smart journey to raise the bar for global education, Cliff Michaels provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose). With pace and humor, Cliff shares his lessons from the edge as a dyslexic student who dropped out of USC at 19, then launched companies in real estate, finance, education, and technology. He also draws upon 100 famous mentors from Socrates to Spielberg, illustrating how The 4 Essentials empower us to earn a real-world MBA — your Masters in Basic Abilities!

GIVING BACK: With each sale, books are donated to students in need.

NOTE: Originally titled The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn’t Learn in School (2012). “The 4 Essentials” became the title (2017) when fans realized the book was as much about misfits as entrepreneurs.